James Elson
Founder & CEO
James has spent more than 20 years building products, teams, and businesses from zero to scale, including leading multiple business units and brands past $100M in revenue. He has held senior leadership roles in complex, regulated technology and consumer companies, helping turn early-stage ideas into commercial products and durable businesses, from startups to global brands. His founding of Attune is grounded in his lived experience as a parent of neurodivergent children, shaped by their diagnoses, school battles, and emotional storms, which has him focused on the gap between well‑meaning systems and the real help families need and receive
Dr Azadeh Kushki
Scientist, Researcher, Inventor
Azadeh is the Associate Chief of Data Science at the Bloorview Research Institute, Holland Bloorview Kids Rehabilitation Hospital. She is also an Associate Professor at the Institute of Biomedical Engineering at the University of Toronto. She leads the Neurodiversity and Personalized Health Lab, a highly translational program of research focused on using data science to advance equity-driven personalized health for children with neurodevelopmental differences and disabilities.
Attune’s core technology was developed by Azadeh - she continues to advance its science and advise Attune.
Learn more about Azadeh’s research